Ars Technica was founded in 1998 when Founder & Editor-in-Chief Ken Fisher announced his plans for starting a publication devoted to technology that would cater to what he called "alpha geeks": technologists and IT professionals. Ken's vision was to build a publication with a simple editorial mission: be "technically savvy, up-to-date, and more fun" than what was currently popular in the space. In the ensuing years, with formidable contributions by a unique editorial staff, Ars Technica became a trusted source for technology news, tech policy analysis, breakdowns of the latest scientific advancements, gadget reviews, software, hardware, and nearly everything else found in between layers of silicon.